No doubt the most bizarre spelled perfume name ever, sometimes, if you try to find detail on Bvlgari perfume, you will need to search for Bulgari perfume, as well as Bvlgari. It is in the brain nature to seek make order out of chaos. Bvl just does not have a phonetic similarity. But Bul does, and so perfume sellers go on to market Bulgari perfume even though this is a misspelling of the item.