Since then, the contemporary fashion brand has amassed a cult-like following with its infamous global style tribe known as the Ganni girls. What has made Ganni so famous in women’s apparel is its unique positioning. According to fashion experts, it falls in the sweet spot between luxury and fast fashion. So, it has maintained a balance between the appeal for luxury and the feel of attainability.
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If you are even slightly into women’s fashion, you must have heard of Ganni – a contemporary fashion brand redefining how women carry, express, and create style. It is a Danish brand based in Copenhagen and is not very old, as it was founded in 2000. Focused on ready-to-wear, effortless clothing for women, the brand initially belonged to a gallerist named Frans Truelsen. However, it became famous under the power couple Nicolaj and Ditte Reffstrup as a designer label in 2010.
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While it is definitely recognized as a luxury brand, most of its products are far less expensive than their ancient counterparts. It took the least trodden path of neither being Zara nor Louis Vuitton, and this market strategy has bagged its mass appeal from its female clientele. But intelligent positioning is not the only factor behind the fashion label’s success.
Ganni’s aesthetic and sustainable approach towards women’s fashion has helped it mark the competitive industry. Following a colorful, playful, and sexy aesthetic – Ganni makes clothes full of unpredictability and excitement. An apt example to describe its style can be a beautiful maxi dress paired with chic sneakers. Ganni also prides itself in 89% of its team comprising women. It has been setting an example for the rest of the fashion industry with its initiatives for sustainable fashion for women. Head over to our website for Ganni’s chic and edgy outfits.